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ABOUT US

Studio Picante is a boutique design agency focused on crafting bold, timeless visual identities and compelling design solutions that dare to stand out. We build custom remote teams for each project, ensuring top-tier talent and high-quality outcomes in branding, packaging, and marketing. With a deep love for color, typography, and design thinking, we apply world-class standards in everything we do.

At Studio Picante, we believe creativity flourishes in a dynamic, collaborative environment, fueled by the freedom to work remotely and draw inspiration from traveling the world.

We embrace curiosity and exploration, allowing ideas to emerge through playful experimentation and mindful observation. By drawing inspiration from a wide range of experiences and encouraging open dialogue, we empower companies and entrepreneurs to enhance their brand identities. Our approach is about taking bold risks and telling compelling brand stories that resonate with consumers.
 

AWARDS

- Best Packaging (Category Winner) for Cric-Crac Snacks at ODA Awards 2024-Q2

- Gold in Branding for Cric-Crac Snacks at ODA Awards 2024-Q2

- Best Packaging (Category Winner) for Glorious at American Graphic Design Awards 61st Edition

- Best Event Marketing Design for Jump! Festival at ODA Awards 2024-Q3

- Gold in Branding for Jump! Festival at at ODA Awards 2024-Q3

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WHO THE F*CK IS CHRIS BERNAY?

Chris Bernay, the director and principal designer at Studio Picante, is a driving force in design with over 25 years in the industry and a devoted cycling enthusiast. Splitting his life between his family, cycling, work, and traveling, Chris takes his road bike or mountain bike wherever he goes around the globe. He has held key roles like Regional Creative Director at the renowed American advertising agency Leo Burnett, Art Director at the cult-favorite EDM label, Dirtybird Records, Creative Director at the fast-growing startup from Dallas, Glorious Gaming, and previously served as Art Director for D-Mode Magazine. Known for its cutting-edge fashion, lifestyle, and art content, D-Mode was an influential publication in Buenos Aires, blending avant-garde visuals with modern cultural insights.

Chris’s work has garnered recognition on Adweek Talent Gallery, AIGA Members Gallery, Wacom Gallery, Pantone Canvas, as well as in Branding Served, Design Served, Web Served, and Typography Served on Behance Network. He has been featured in interviews and publications such as Baron Mag (Canada), Resource Magazine (NYC), Status Magazine (Indonesia), Coldplay.com (UK), DMAG, Soko (Argentina), WeAndTheColor.com, liguedulettrage.com, FromUpNorth.com, abduzeedo.com, and numerous others. In 2024, he was awarded two ODA design honors: a gold for branding and a category winner for packaging.

As a multiple-times featured guest on Adobe Live, Chris has consistently showcased his expertise and process for creating brand identities and advertising to a global audience through live streams at Behance Network and YouTube.

Chris has contributed to renowned brands and enterprises like AdRoll, Nerds, Levi's, Nike, Marlboro, Pepsi, Fiat, Procter & Gamble, and Diageo. Furthermore, he has led the development of brand identities and packaging for emerging startups worldwide, including the fast-growing companies Glorious Gaming based in Dallas, Texas, and PuraFrutta from Patagonia, Argentina.

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BOLD NAMES, BOLD DESIGNS: THE STORY BEHIND OUR NAME & MARK

Choosing the right name for a brand is vital, it sets the foundation for how the brand will be perceived. A strong name conveys core values and personality, helping to instantly communicate a brand’s purpose and differentiate it in a crowded market. Names with rich, conceptual layers resonate on a deeper level, building a story that audiences can connect with emotionally. This creates a memorable identity that goes beyond a simple descriptor, inviting curiosity and fostering loyalty.

With this in mind, Studio Picante draws from the energetic, bold “picante” spirit in Argentine sports culture, particularly on racing sports. A picante cyclist isn’t just fast; they’re daring and unafraid to push boundaries, which brings an intense energy that disrupts the competition. This same intensity defines Studio Picante’s approach to design—creating bold, distinct brand identities that break conventions and leave a lasting impact.

The studio’s skull icon reinforces this boldness, symbolizing resilience, courage, and an enduring strength. It’s stripped down to its essentials—minimalist yet impactful—reflecting the studio’s commitment to powerful, distraction-free design. Like a picante cyclist who demands attention on the road, Studio Picante crafts brand identities that stand out in the creative landscape, bringing an unforgettable edge to each project.

OUR SERVICES

Logotype Design /// Visual Identity /// Brand Strategy /// Packaging Design /// Naming /// Type Design /// Web Design /// Social Media Campaigns /// Creative Art Direction /// Design Production /// Lettering

 

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Let’s set up a discovery call and take your brand & product to the next level

United States
Sacramento, California
hello@studiopicante.com

LATAM
Buenos Aires, Argentina
hola@studiopicante.com

Job Opportunities
jobs@studiopicante.com

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