DESIGN WITH PURPOSE, BUILT FOR GROWTH
Studio Picante is a branding and design studio built for bold ideas and business-minded visionaries. We specialize in working with startups and companies looking to evolve — whether they’re preparing for a major launch, rethinking their product experience, or entering a new phase of growth. Our mission is to help brands step into their next chapter through thoughtful, distinctive, and strategically grounded design.
We create work that makes brands sharper, clearer, and more confident in who they are and how they’re perceived. Every project is an opportunity to strengthen positioning, refine messaging, and build visual assets that align with long-term business goals.
Our methodology is built on strategy and powered by technology. We use research, data, and AI-enhanced tools to accelerate exploration, expand creative possibilities, and validate decisions early. From the earliest stages, we focus on uncovering insights — through audits, stakeholder interviews, market analysis, and competitive research — to define a solid strategic direction before we ever start designing. We approach design with objectivity, moving beyond personal taste to create systems and stories that resonate with real audiences.
Every choice is backed by reference, logic, and data. From brand platforms to audience frameworks, every move we make is aligned with purpose and performance. For each project, we build a handpicked team from our international network — including brand strategists, copywriters, illustrators, photographers, developers, and motion designers — to meet the exact scope and ambition of the challenge. We adapt to what the work truly requires.
This model has powered success for clients like AdRoll, where we supported a fast-paced brand evolution in collaboration with WHM Creative, and Glorious Gaming, where we led a complete packaging and identity redesign that resonated with a more diverse and expansive audience.
OUR PHILOSOPHY, PURPOSE, & VOICE
At Studio Picante, we believe design should be as bold as the brands behind it. Our purpose is to help ambitious companies find their voice — and express it through visuals that are daring, intentional, and memorable. We explore beyond trends to uncover what makes a brand truly relevant and enduring. We look deeper, helping brands articulate what makes them different, and craft identities that carry that message with strength.
Our voice is expressive, confident, and unafraid to challenge expectations. We work best with clients who are ready to take creative risks and build something with lasting impact.
EXCELLENCE IN EVERY LAYER
We pursue excellence in every detail — from concept to execution, from bold typography to carefully structured systems. Every decision we make is grounded in purpose and crafted to serve both the brand and the people it speaks to: clients, users, audiences, and communities.
But we also design for ourselves — for the joy of creating meaningful work that challenges our thinking, sharpens our skills, and fuels our own creative ambition. We believe the best outcomes happen when business impact and creative satisfaction align — when work performs in the market and fulfills something deeper for the team behind it.
Our commitment to design excellence has been recognized by industry leaders:
+ Shortlisted at Pentawards 2025 (More to be announced soon)
+ Best Marketing for Jump! Festival at the 2025 ODA Annual Awards Ceremony
+ Best Packaging (Category Winner) for Cric-Crac Snacks at ODA Awards 2024-Q2
+ Gold in Branding for Cric-Crac Snacks at ODA Awards 2024-Q2
+ Best Packaging (Category Winner) for Glorious at American Graphic Design Awards 61st Edition
+ Best Event Marketing Design for Jump! Festival at ODA Awards 2024-Q3
+ Gold in Branding for Jump! Festival at at ODA Awards 2024-Q3
We believe that daring ideas deserve exceptional execution — and that great design, when grounded in strategy, can shift perception, influence behavior, and drive real results.
WHO THE F*CK IS CHRIS BERNAY?
Chris Bernay, the director and principal designer at Studio Picante, is a driving force in design with over 25 years in the industry and a devoted cycling enthusiast. Splitting his life between his family, cycling, work, and traveling, Chris takes his road bike or mountain bike wherever he goes around the globe. He has held key roles like Regional Creative Director at the renowed American advertising agency Leo Burnett, Art Director at the cult-favorite EDM label, Dirtybird Records, Creative Director at the fast-growing startup from Dallas, Glorious Gaming, and previously served as Art Director for D-Mode Magazine. Known for its cutting-edge fashion, lifestyle, and art content, D-Mode was an influential publication in Buenos Aires, blending avant-garde visuals with modern cultural insights.
Chris’s work has garnered recognition on Adweek Talent Gallery, AIGA Members Gallery, Wacom Gallery, Pantone Canvas, as well as in Branding Served, Design Served, Web Served, and Typography Served on Behance Network. He has been featured in interviews and publications such as Baron Mag (Canada), Resource Magazine (NYC), Status Magazine (Indonesia), Coldplay.com (UK), DMAG, Soko (Argentina), WeAndTheColor.com, liguedulettrage.com, FromUpNorth.com, abduzeedo.com, and numerous others. In 2024, he was awarded two ODA design honors: a gold for branding and a category winner for packaging.
As a multiple-times featured guest on Adobe Live, Chris has consistently showcased his expertise and process for creating brand identities and advertising to a global audience through live streams at Behance Network and YouTube, and currently he is an official mentor for the Adobe Apprenticeship Program, launched at Adobe MAX London in 2025.
Chris has contributed to renowned brands and enterprises like AdRoll, Nerds, Levi's, Nike, Marlboro, Pepsi, Fiat, Procter & Gamble, and Diageo. Furthermore, he has led the development of brand identities and packaging for emerging startups worldwide, including the fast-growing companies Glorious Gaming based in Dallas, Texas, and PuraFrutta from Patagonia, Argentina.
WHAT WE DO
+ Brand Strategy & Positioning
+ Packaging Strategy & Design
+ Logo & Visual Identity Systems
+ UI/UX Design for Web & Product
+ Event Marketing & Collateral
+ Icon Design
+ Illustration
+ Naming & Verbal Identity
+ Custom Lettering
+ Type Design
+ Color Design
+ Marketing & Campaign Assett
+ Creative & Art Direction
+ AI Creativity & Photography
Let’s set up a discovery call and take your brand & product to the next level
United States
Sacramento, California
hello@studiopicante.com
LATAM
Buenos Aires, Argentina
hola@studiopicante.com
Press Inquiries
press@studiopicante.com
Job Opportunities
jobs@studiopicante.com
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