NEW CLIENT
Hello, Curio!
We’re excited to welcome Curio as a new Studio Picante client.
Based in the San Francisco Bay Area, Curio is one of the early pioneers bringing conversational AI into the physical world. Its intelligent plush companions combine advanced technology with imaginative, screen-free play, creating characters children can talk to, learn from, and bring into their everyday lives.
The company has also attracted the involvement of artist and musician Grimes, who joined Curio as an investor and creative collaborator, helping bring cultural attention to its vision for a new generation of intelligent toys.
Studio Picante will focus on redesigning the packaging for Curio’s second release of new characters, along with VoiceBox2, the technology that powers their interactive experiences.
The project presents an exciting design challenge: how do you communicate the intelligence inside a product without losing the warmth, personality, and emotional connection of a beloved toy?
Our goal will be to create a packaging system that makes Curio’s technology feel immediate and understandable, while giving every character a distinctive personality and bringing the full collection together as one recognizable universe.
For Studio Picante, this is more than a packaging project. It is an opportunity to help shape how an emerging product category is introduced to families, transforming complex technology into an experience that feels playful, approachable, and human.
These are the collaborations that excite us most: ambitious ideas, unexplored territory, and products that require design to become more than visually appealing. When something genuinely new enters the market, design becomes the bridge between invention and understanding.
Curio is imagining a new kind of play.
Studio Picante will help define how its next generation meets the world.
RECOGNITION
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RECOGNITION
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