THE STUDIO
Studio Picante works out of San Francisco and Buenos Aires. Two cities, one standard. Founded in 2024 and independent since day one, we don't scale by adding layers. We scale by picking the right people for the work in front of us.
Creatively led by Chris Bernay, former Regional Creative Director and Design Director at Leo Burnett, the studio is shaped by more than 25 years of experience across design, advertising and creative leadership. His background spans consumer brands, automotive and technology, alongside long-standing involvement in music and festival culture.
Every project gets senior hands. Strategy, design, writing, illustration, production. Assembled around what the work actually needs. The team changes. The bar doesn't.
CULTURE COMES FIRST.
DESIGN STARTS THERE.
We design for cultures we're actually part of. For us, that isn't a research exercise. It's Tuesday.
Being close to these worlds shapes our judgment. We know when something feels earned, when it feels borrowed, and when a safe answer will disappear into the noise. The work should belong to its world without becoming predictable inside it.
WHAT WE DO
We work across brand strategy and positioning, identity, creative direction, campaigns, packaging, digital and physical brand experiences.
Sometimes that's a full brand system. Sometimes it's one thing that has to be exactly right. Either way, the strategy, the concept, and the thing you actually ship never come apart.
RECOGNITION
+ Shortlisted at Communication Arts for Riders Sports Brand Development
+ Shortlisted at Pentawards 2025 for Glorious Packaging
+ Best Marketing for Jump! Festival at the 2025 ODA Annual Awards Ceremony
+ Best Packaging (Category Winner) for Cric-Crac Snacks at ODA Awards 2024-Q2
+ Gold in Branding for Cric-Crac Snacks at ODA Awards 2024-Q2
+ Best Packaging (Category Winner) for Glorious at American Graphic Design Awards 61st Edition
+ Best Event Marketing Design for Jump! Festival at ODA Awards 2024-Q3
+ Gold in Branding for Jump! Festival at ODA Awards 2024-Q3
NEW BUSINESS INQUIRIES
United States
San Francisco, California
hello@studiopicante.com
NUEVOS NEGOCIOS
Latin America
Buenos Aires, Argentina
hola@studiopicante.com
Press Inquiries
press@studiopicante.com
Jobs & Collaborations
jobs@studiopicante.com
All content on this website is the exclusive property of Studio Picante ©. Any reproduction, use, or modification of these materials is prohibited unless authorized through a written agreement. Studio Picante ©2026. All rights reserved.