CREATIVE PARTNERSHIP
Beyond The Finish Line
Studio Picante unveils the official jerseys for the 2026 UCI Gran Fondo World Series events in Lago Ranco, Chile, and Timbó, Brazil, continuing its role as creative partner to Riders Sports across the international cycling circuit.
The two races take place on October 4 in Lago Ranco and November 8 in Timbó, followed by Medellín, Colombia, on November 29, whose jersey will complete the three-country collection.
Organized by Riders Sports for Union Cycliste Internationale (UCI), the global governing body for cycling, the Gran Fondo World Series gives amateur riders the opportunity to qualify for the UCI Gran Fondo World Championships through events held around the world. Designing within that environment means creating for a community connected by competition, travel, and a shared cycling culture.
Rather than treating Brazil, Chile, and Colombia as three independent jersey designs, the collection was conceived under a single art direction.
National identity takes priority.
The colors of each country form the foundation of the visual language, giving every jersey a clear sense of belonging while keeping the collection cohesive. Instead of relying heavily on landmarks, illustrations, or destination-specific references, the approach is bold, direct, and rooted in the identity of each nation.
This creates a framework that can move across countries without losing consistency, while still giving each event enough distinction to stand on its own.
Developed in close collaboration with Riders Sports and manufactured by Furbo Cycling, a Brazilian boutique performance apparel brand known for premium cycling garments, the jerseys bring creative direction and technical execution together in a single collection.
The Brazil and Chile editions also extend Studio Picante’s growing body of work within UCI-sanctioned events. What began with individual race projects has developed into a broader partnership spanning event identities, performance apparel, and the visual language of Riders Sports’ international calendar.
Cycling apparel also has a unique life beyond race day. A jersey leaves the event with the rider, returning to the road on training rides, club outings, and new destinations. That makes it one of the most lasting expressions of a cycling brand.
Brazil and Chile are now unveiled. Colombia is next.
Stay tuned to our Instagram for the Medellín jersey reveal and the complete case study behind the 2026 collection.
COMMUNITY & CULTURE
When Design Belongs to the Community
The story behind the free cycling stickers that took off across the Bay Area and were embraced by local riders.
RECOGNITION
Riders Made the Cut
The Riders Sports identity has been shortlisted in the Communication Arts 2026 Design Competition.
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