
Our founder and principal designer, Chris Bernay, joins Adobe’s Creative Apprenticeship Program as a mentor, helping emerging creatives navigate the business decisions behind building a lasting career.
Starting a creative career involves more than developing talent. It also means learning how to price work, approach clients, understand agreements, protect intellectual property, negotiate with confidence, and make decisions that create opportunities beyond the next project.
These are some of the conversations Chris Bernay brings to Adobe’s Creative Apprenticeship Program.
Selected by Adobe as a mentor, Chris brings more than 25 years of experience working across agencies, global brands, creative teams, and independent studio practice. His sessions focus on career and business development, shaped by the real questions and ambitions of each mentee.
The discussions range from preparing quotes and finding clients to understanding contracts, copyright, moral rights, ownership, and the professional responsibilities that come with creative work.
They also address a broader shift in perspective: moving from accepting one assignment at a time to building a business with intention. That means developing stronger processes, recognizing the value of the work, setting boundaries, choosing opportunities carefully, and thinking beyond immediate delivery.
Experience does not provide a universal formula. It offers context, judgment, and a clearer understanding of the consequences behind each decision.
The purpose of mentorship is not to prescribe a single path, but to help emerging creatives approach their own with greater confidence and awareness.
For StudioPicante, joining the program represents an opportunity to share knowledge accumulated through decades of creative and business practice, while supporting a generation preparing to shape the industry next.
Talent is only the beginning. Building a career around it requires knowledge, judgment, and the confidence to move forward.
Across three Adobe Live shows, Studio Picante founder Chris Bernay created branding and packaging projects for more than 20,000 viewers.
The Riders Sports identity has been shortlisted in the Communication Arts 2026 Design Competition.
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