RECOGNITION
The First Crunch
Our rebranding of Cric-Crac, one of Gandour’s best-known snack brands, received Winner in Packaging and Gold in Branding at the ODA Awards 2024-Q2, becoming Studio Picante’s first international recognition.
Founded in Lebanon in 1857, Gandour has grown into a major food manufacturer with a strong presence across the Middle East, Africa, and international markets. Cric-Crac is one of its most established brands, offering a broad range of savory snacks across multiple categories.
The challenge was not to reinvent the brand, but to help it evolve.
Working with the recognition Cric-Crac had built over time, we redesigned the logotype and created a new packaging system with greater consistency, personality, and shelf impact. Inspired by the playful sound behind the brand’s name, the visual language introduced expressive typography, bold flavor coding, and speech bubbles that gave the packaging a more distinctive voice.
Rather than treating each product as an isolated design, we developed a flexible system capable of working across different formats, flavors, and categories. The result was a more cohesive family of products that felt unmistakably Cric-Crac while giving each variation enough room to stand on its own.
The ODA Awards, or Online Design Awards, recognize outstanding work in branding, packaging, advertising, digital design, and creative communication from studios, agencies, and independent creatives around the world. Receiving two honors for Cric-Crac was especially meaningful because it recognized both the packaging execution and the broader thinking behind the brand transformation.
For Studio Picante, this became more than an award. It was the first external recognition of the standards, ambition, and strategic approach we set out to build into the studio from the beginning.
A first crunch, and an important one.
RECOGNITION
Packaged for the World Stage
We are proud to share that our packaging work for Glorious has been shortlisted at the Pentawards 2025.
RECOGNITION
Riders Made the Cut
The Riders Sports identity has been shortlisted in the Communication Arts 2026 Design Competition.
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