RECOGNITION
One Idea. Two Awards.
Some milestones arrive sooner than expected. For Studio Picante, one of the earliest came with Jump Festival, a fictional brand concept that received Winner in Event Marketing and Gold in Branding at the ODA Awards 2024-Q3.
The ODA Awards (Online Design Awards) recognize outstanding work in branding, advertising, packaging, digital design, illustration, and creative communication from agencies, studios, and independent creatives around the world. Each quarter, the competition celebrates projects that combine strong strategic thinking with exceptional creative execution.
Jump Festival began as a live creative exercise during an Adobe Live session. The original challenge was to create the identity for a fictional children's festival, but what started as a stream quickly evolved into something much bigger.
Instead of leaving the project behind once the broadcast ended, Studio Picante continued developing the concept into a complete brand ecosystem. The identity expanded beyond a logo to include custom illustrations, environmental graphics, merchandise, signage, social media assets, promotional campaigns, and a flexible visual system capable of bringing the festival to life across every touchpoint.
Conceived as a celebration of creativity, movement, and imagination, Jump Festival invites children and families into a world where music, sports, art, science, and play coexist. Every design decision was guided by a simple objective: create a brand that felt optimistic, energetic, and memorable without sacrificing strategic clarity.
Receiving two awards for the same project was an important moment in Studio Picante's journey. More than recognizing visual design, the awards acknowledged the strategic thinking behind the identity and demonstrated that conceptual work can be every bit as ambitious, thoughtful, and impactful as commercial projects.
Looking back, Jump Festival represents far more than an early award winner. It marked the beginning of Studio Picante's growing presence on the international design stage and established many of the principles that continue to define the studio today: build bold brands, tell meaningful stories, and never underestimate the power of a great idea.
RECOGNITION
Beyond the Podium
Jump Festival was selected for the ODA Annual Awards 2024 after earning two honors during the year's quarterly competition.
MENTORSHIP & EDUCATION
Building Brands, Live.
Across three Adobe Live shows, Studio Picante founder Chris Bernay created branding and packaging projects for more than 20,000 viewers.
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