RECOGNITION
Beyond the Podium
Some projects earn recognition. Others shape the identity of a studio. For Studio Picante, Jump Festival did both.
After receiving Winner in Event Marketing and Gold in Branding at the ODA Awards 2024-Q3, Jump Festival was selected for the ODA Annual Awards, a distinction reserved for some of the competition's strongest projects from across the entire year.
The ODA Awards (Online Design Awards) celebrate outstanding work in branding, packaging, advertising, digital design, illustration, and creative communication from agencies, studios, and independent creatives around the world. While the quarterly competitions recognize excellence throughout the year, the Annual Awards bring together the most outstanding winning projects into a final selection that represents the very best work of the year.
Jump Festival has an unusual story.
The project was originally created live during an Adobe Live session as a fictional children's festival. What began as a creative exercise quickly revealed something much bigger. Instead of leaving it as a concept, Studio Picante returned to the project, refining the strategy, expanding the visual identity, and developing it into a complete brand experience.
Conceived as a festival where creativity, movement, and imagination come together, Jump celebrates music, sports, art, science, workshops, and interactive experiences designed to inspire children and families alike. Every touchpoint was carefully crafted to support that vision, from the identity system and custom illustrations to environmental graphics, merchandise, signage, and the promotional campaign. The result wasn't simply an event identity. It was a brand with its own personality, voice, and world.
One of the reasons Jump continues to be an important project for Studio Picante is because it demonstrates a core belief of the studio: great branding isn't defined by whether a client exists. Strong ideas deserve the same strategic thinking, attention to detail, and creative ambition as any commercial project. In many ways, conceptual work offers the freedom to explore new directions, refine processes, and define a studio's point of view.
Being selected for the ODA Annual Awards became one of Studio Picante's earliest international recognitions. More importantly, it validated a philosophy that continues to guide every project we take on: build brands with purpose, personality, and enough flexibility to grow over time.
Awards have never been the destination. They are simply milestones along the journey. Looking back, Jump Festival represents much more than a trophy. It marks one of the first moments when Studio Picante's vision began to resonate beyond the studio itself, and a reminder that bold ideas, when developed with intention, can take you further than you ever imagined.
RECOGNITION
One Idea. Two Awards.
Jump Festival received two honors at the ODA Awards 2024-Q3, earning Winner in Event Marketing and Gold in Branding.
MENTORSHIP & EDUCATION
Building Brands, Live.
Across three Adobe Live shows, Studio Picante founder Chris Bernay created branding and packaging projects for more than 20,000 viewers.
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