DIRTYBIRD BBQ MUSIC FESTIVAL

___ Visual Identity

Dirtybird BBQ started with a grill, some speakers and a small group of friends in San Francisco’s Golden Gate Park. Founded by Claude VonStroke, what began as an informal gathering grew into one of Dirtybird’s longest-running traditions, taking the label’s mix of house music, food and community to cities across the United States. The challenge was to let the event grow without losing the backyard spirit that made it recognizable in the first place.

The visual identity took its cues from the physical character of the BBQ itself. Picnic-blanket geometry met patterns inspired by pavement, bringing together two sides of the event: the familiarity of an outdoor cookout and the rawness of festivals staged in parking lots and unconventional urban spaces.

Dirty Font, originally created for Dirtybird Records, gave the system its typographic voice. An exclusive illustration by Bay Area artist Jeremy Fish, commissioned by Claude VonStroke, added another layer of San Francisco culture and became a central element across the event graphics.

The system was designed to travel across lineup communications, digital campaigns, apparel, signage and physical environments while keeping every stop inside the same Dirtybird BBQ world. From the Bay Area to Denver, Atlanta and Brooklyn, the identity carried the character of the original parties into a touring format without turning an intentionally informal gathering into a conventional festival brand.

Brand: Dirtybird BBQ
Company: Dirtybird Records
Industry: Music Festival
Region: California, United States
studiopicante_project_dbbbq_6
studiopicante_project_dbbbq_20
studiopicante_project_dbbbq_5
studiopicante_project_dbbbq_15
studiopicante_project_dbbbq_31
studiopicante_project_dbbbq_24
studiopicante_project_dbbbq_23

Video courtesy of VinnieMacMedia

studiopicante_project_dbbbq_16
studiopicante_project_dbbbq_17
studiopicante_project_dbbbq_27
studiopicante_project_dbbbq_26
studiopicante_project_dbbbq_25
studiopicante_project_dbbbq_32
studiopicante_project_dbbbq_7
studiopicante_project_dbbbq_19
studiopicante_project_dbbbq_8
studiopicante_project_dbbbq_3
studiopicante_project_dbbbq_11
studiopicante_project_dbbbq_10
studiopicante_project_dbbbq_4
studiopicante_project_dbbbq_9
studiopicante_project_dbbbq_12
studiopicante_project_dbbbq_1
studiopicante_project_dbbbq_33
studiopicante_project_dbbbq_13
studiopicante_project_dbbbq_14

Video courtesy of VinnieMacMedia

studiopicante_project_dbbbq_28
studiopicante_project_dbbbq_30
studiopicante_project_dbbbq_29
studiopicante_project_dbbbq_18

Selected Works

Riders SportsRebrand

UCI Gran Fondo World Series Colombia 2025Visual Identity

Dirtybird 20Logo Design

AdRollLogotype Redesign

Glorious PackagingPackaging Design

Dirtybird Campout Music Festival 2021Brand & Visual Identity

Adobe Live's Jump FestivalVisual Identity & Educational Collaboration

Cric Crac SnacksBrand, Visual Identity & Packaging Design

The Glorious IconBrand Strategy & Design

H&H Cycling TeamBrand Identity

Color System for GMMK Pro Keyboard & AccessoriesColor Design for Products

STVZ Road Cycling TeamBrand & Visual Identity

studiopicante_nospicenoglory_2
studiopicante_wordmark

NEW BUSINESS INQUIRIES

United States
San Francisco, California
hello@studiopicante.com

NUEVOS NEGOCIOS

Latin America
Buenos Aires, Argentina
hola@studiopicante.com

Press Inquiries
press@studiopicante.com

Jobs & Collaborations
jobs@studiopicante.com

All content on this website is the exclusive property of Studio Picante ©. Any reproduction, use, or modification of these materials is prohibited unless authorized through a written agreement. Studio Picante ©2026. All rights reserved.