GLORIOUS PACKAGING
___ Packaging Design
More than 300 SKUs turned packaging into one of the largest brand systems at Glorious.
The work began when Glorious was still a four-person gaming startup and continued through years of rapid expansion across products, categories and international markets. What started as packaging for individual releases gradually became infrastructure for an increasingly complex hardware business.
That role became even more important as Glorious expanded beyond a business driven largely by e-commerce into national physical retail. Products now had to work across direct-to-consumer channels and shelves at major retailers including Best Buy and Micro Center, while remaining coherent across a growing portfolio of mice, keyboards and accessories.
The packaging system developed alongside products that helped drive that growth. Model O became a major release in the ultralight gaming-mouse category, while GMMK PRO and GMMK 2 expanded the company deeper into enthusiast keyboards. Several flagship launches sold through rapidly, including the first GMMK PRO release, whose initial batch sold out within hours.
Across the years of the work, Glorious grew from a four-person startup into an international gaming hardware company reaching nine-figure annual revenue. The packaging operation grew with it, ultimately spanning more than 300 SKUs across e-commerce, national retail and an expanding global product portfolio.
Brand: Glorious
Industry: Electronics / Gaming Culture
Region: Texas, United States
Recognition: American Graphic Design Awards 2024 - Best Packaging
Pentawards 2025 - Shortlist, Electronic Goods
Selected Works
H&H Cycling TeamBrand Identity
Northern Nights x Dirtybird CampoutVisual Identity & Event Marketing
Riders SportsRebrand
STVZ Road Cycling TeamBrand & Visual Identity
The Glorious IconBrand Strategy & Design
DirtybirdLogotype Redesign
UCI Gran Fondo World Series Colombia 2025Visual Identity
AdRollLogotype Redesign
Dirtybird Campout Music FestivalVisual Identity & Event Marketing
Dirtybird 20Logo Design
Cric Crac SnacksBrand, Visual Identity & Packaging Design
Color System for GMMK Pro Keyboard & AccessoriesColor Design for Products
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