DIRTYBIRD CAMPOUT MUSIC FESTIVAL 2021
___ Visual Identity / Event Marketing
Founded by Claude VonStroke, Dirtybird Campout built a cult following by treating a music festival more like summer camp for adults. By 2021, its mix of house, techno and bass music had grown into a culture shaped equally by games, team rivalries, talent shows and recurring rituals. That year’s edition brought around 4,000 people to Modesto Reservoir in California, with a lineup including Claude VonStroke, Boys Noize, DJ Jazzy Jeff, Carl Craig, Tiga and Walker & Royce.
This was the third Campout edition in the relationship. The challenge was no longer to establish the festival’s visual world, but to keep it evolving for an audience already deeply familiar with its characters, references and traditions.
The 2021 identity started with the Dirtybird Games. Campers compete as four teams, Orange, Purple, Red and Green, with the winning color carrying into the following edition. Purple became the foundation for 2021, turning an internal festival tradition into the visual thread running through the entire event.
More than 200 original illustrations and a custom typeface created for Dirtybird provided the vocabulary for a system spanning campaign communications, apparel, signage and hundreds of physical and digital touchpoints throughout the festival.
Most attendees were returning campers, primarily from the San Francisco Bay Area and Los Angeles. The full merchandise collection sold out during the event, reinforcing how far the Campout identity had moved beyond promotion and into the culture surrounding the festival itself.
Across multiple editions, that continuity helped consolidate a recognizable Campout aesthetic and turn its visual language into something people carried beyond the weekend through apparel, merchandise and communications throughout the year.
Brand: Dirtybird Campout
Company: Dirtybird Records
Industry: Music / Festival Culture
Location: Modesto, California
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