DIRTYBIRD CAMPOUT MUSIC FESTIVAL

___ Visual Identity / Event Marketing

Founded by Claude VonStroke, Dirtybird Campout built a cult following by treating a music festival more like summer camp for adults. By 2021, its mix of house, techno and bass music had grown into a culture shaped equally by games, team rivalries, talent shows and recurring rituals. That year’s edition brought around 4,000 people to Modesto Reservoir in California, with a lineup including Claude VonStroke, Boys Noize, DJ Jazzy Jeff, Carl Craig, Tiga and Walker & Royce.

The 2021 edition marked the third Campout commission, extending an ongoing relationship with an audience already deeply familiar with the festival’s characters, references and traditions.

Most attendees were returning campers, primarily from the San Francisco Bay Area and Los Angeles, reinforcing the event’s unusually strong sense of continuity and community.

The full merchandise collection sold out during the festival, one of the clearest signs of how deeply Campout had moved beyond a three-day event and into a year-round culture of participation, collecting and belonging.

Across multiple editions, that continuity helped Campout maintain a recognizable presence far beyond the festival weekend, carried through merchandise, communications and the rituals its community returned to each year.

Brand: Dirtybird Campout
Company: Dirtybird Records
Industry: Music / Festival Culture
Location: Modesto, California

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