STVZ ROAD CYCLING TEAM

___ Logotype & Visual Identity

STVZ was built around a simple tension: train seriously without making serious cycling feel exclusive.

Based in Buenos Aires and led by Argentine cyclist and coach Enrique Estévez, the team brings competitive racers and recreational riders into the same training culture. Estévez has competed at the front of Argentina’s road scene for years, including a win at the Gran Fondo 7 Lagos and repeated podium finishes in national competition.

The identity needed to carry that intensity without looking like another conventional cycling team.

The logotype draws from the compressed, aggressive lettering of classic heavy-metal bands, giving STVZ a harder visual presence than the streamlined language commonly associated with road cycling.

That energy extends into the jersey. Graphic patterns abstract the density of a peloton and the acceleration of a sprint finish, translating two familiar moments in road racing into a system designed to be read in motion.

A series of stickers takes the identity in the opposite direction, using team jokes and cycling vernacular including “Less Instagram, More Miles.” The contrast reflects the group itself: disciplined on the bike, considerably less serious about everything around it.

The identity now moves between weekly training rides in Buenos Aires and competition across Argentina. Estévez remains a regular presence at the front of the field, returning to the Gran Fondo 7 Lagos podium again in 2025.

Brand: STVZ Cycling Team
Industry: Cycling
Region: Buenos Aires, Argentina
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