DIRTYBIRD 20TH ANNIVERSARY
___ Logo & Visual Identity
Twenty years gave Dirtybird plenty of history to celebrate. The challenge was doing it without turning the label into a retrospective of itself.
Founded in San Francisco by Claude VonStroke in 2005, Dirtybird built its place in electronic music through house, tech-house, humor and a culture that extended well beyond its releases into festivals, merchandise, visual art and the wider Bay Area creative scene. The anniversary arrived during a new chapter for the label. Now part of EMPIRE, Dirtybird needed to acknowledge two decades of history while still feeling firmly connected to what came next.
The 20th-anniversary identity extended across communications, events, merchandise and collaborations throughout the celebration, giving the label a consistent presence without separating the anniversary from the wider Dirtybird world.
That presence reached SFMOMA in San Francisco, where a sold-out Rooftop Radio event brought together music, live art and two decades of Dirtybird artwork inside the museum’s sculpture garden.
The anniversary continued beyond the event through merchandise and apparel, including a collaboration with San Franpsycho rooted in the shared creative culture of the Bay Area.
Twenty years became less about looking back than keeping the culture moving forward, carrying Dirtybird’s history into its next chapter rather than treating the anniversary as an endpoint.
Brand: Dirtybird
Company: Empire Records
Industry: Music
Region: California, United States
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Northern Nights x Dirtybird CampoutVisual Identity & Event Marketing
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STVZ Road Cycling TeamBrand & Visual Identity
The Glorious IconBrand Strategy & Design
DirtybirdLogotype Redesign
Glorious PackagingPackaging Design
UCI Gran Fondo World Series Colombia 2025Visual Identity
AdRollLogotype Redesign
Dirtybird Campout Music FestivalVisual Identity & Event Marketing
Cric Crac SnacksBrand, Visual Identity & Packaging Design
Color System for GMMK Pro Keyboard & AccessoriesColor Design for Products
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