ADROLL

___ Logotype Redesign

AdRoll is a global advertising platform trusted by more than 110,000 brands worldwide. As the company expanded beyond retargeting into a broader marketing platform, it entered a new phase with significant brand equity and a very different business ahead of it.

Its identity needed to evolve with the business without abandoning the recognition it had already built.

Studio Picante’s founder, Chris Bernay, worked alongside the creative team at WHM Creative in Oakland, California, leading the creative development and design of the AdRoll logotype.

The work retained one of the most recognizable elements of the existing identity while adapting it for a more mature brand system and a broader company portfolio. Rather than treating growth as a reason to start over, the redesign carried existing equity into the next stage of the business.

The new identity launched as AdRoll moved into its next phase of growth.

Brand: AdRoll
Agency: WHM Creative
Designer: Chris Bernay
Industry: Advertising Technology
Region: San Francisco, California
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