DIRTYBIRD 20TH ANNIVERSARY
___ Logo & Visual Identity
Founded in 2005 by Claude VonStroke, Dirtybird Records has spent the past two decades redefining house and techno with its signature blend of bass-driven beats and irreverent energy. What started as a small, DIY label quickly grew into a global movement, championing artists like Justin Martin, Walker & Royce, Shiba San, and Nikki Nair. Beyond the music, Dirtybird is known for its immersive festival experiences, from the legendary Dirtybird Campout to its high-energy BBQ events—bringing together a community that thrives on fun, freedom, and unconventional creativity.
To celebrate its 20th anniversary, Dirtybird needed a logotype that honored its legacy while pushing boldly into the future. I designed a custom logotype using the bespoke typeface I originally created for the brand in 2021. The design features a striking double "X," marking two decades of Dirtybird’s fearless evolution. Expanding on this visual identity, I also developed a collection of graphic patterns solely using the XX from the anniversary mark—reinforcing the milestone through a bold and flexible design system.
This anniversary arrives as Dirtybird continues its evolution, now part of the Empire family, positioning itself for an even bigger, boundary-breaking future.
This case study dives into the creative process behind the 20th-anniversary logotype and its extended visual system—where history meets innovation in true Dirtybird fashion.
Client: Empire Distribution, Records and Publishing Inc
Industry: Music
Region: California, United States
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