Mobu is a dynamic mobile and accessories retail startup based in Buenos Aires, Argentina. As a retail chain with locations across the city, Mobu offers a wide range of brands, catering to the growing demand for high-quality mobile accessories and products. The name "Mobu" stems from Mobility Business, underscoring the company's focus on products that embody flexibility, movement, and connectivity in today’s mobile-driven world.
From the beginning, Mobu was inspired by the concepts of adaptability and change, aiming to stand out with a fresh approach to retail. The branding reflects this ethos with a lively, vibrant color palette that can be tailored to different visual contexts, allowing the logotype to transform and complement varied identities. This visual versatility mirrors Mobu’s mission to evolve alongside trends and technology, positioning itself as a modern and approachable brand.
At Mobu, innovation and forward-thinking aren’t just ideals—they’re at the core of the brand’s identity. By blending productivity with a playful edge, Mobu fosters a shopping experience that is as energetic as it is reliable, reinforcing its dedication to quality and accessibility
Selected Works
Lettering LogosLogo Design
STVZ Road Cycling TeamBrand & Visual Identity
Pura FruttaBrand, Visual Identity & Packaging
CatecorpBrand & Visual Identity
Dirtybird Campout Music Festival 2019Brand & Visual Identity
Dirtybird Campout Music Festival 2021Brand & Visual Identity
Dirtybird BBQ Music FestivalBrand & Visual Identity
Adobe Live's Jump FestivalBrand Strategy & Design
Color System for GMMK Pro Keyboard & AccessoriesColor Design for Products
Cric Crac SnacksBrand, Visual Identity & Packaging Design
Glorious PackagingPackaging Design
The Glorious IconBrand Strategy & Design
Adobe Live's Sham SodaBrand & Packaging Design
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