This curated collection showcases a decade of handmade lettering logotypes, each crafted with care for startups in their MVP stage. From breweries and co-working spaces to snack brands and apparel lines, these designs span industries and continents, with clients based in the United States and across the globe. They capture the unique identity of each brand at its inception, many of which have since grown into recognized names in their local markets, highlighting the lasting value of a thoughtfully crafted, human-centered visual identity.
A handmade logotype delivers more than just aesthetics—it embodies warmth, character, and a distinctly personal touch. Each line and detail is carefully crafted to reflect the brand’s personality, values, and story. This approach ensures that every logo is not only visually striking but also emotionally resonant, making brands feel authentic, approachable, and instantly memorable.
Our design process balances creativity and precision, beginning with thumbnailing to explore concepts, followed by detailed sketching to refine the most promising ideas. These sketches are then digitalized, transforming them into scalable designs ready for application. Through a meticulous refinement process, we ensure each logotype meets both artistic and practical goals. Typically, we present three curated options to the client and limit creative feedback rounds to three, keeping the process efficient and focused. This thoughtful approach guarantees each logotype is uniquely tailored to the brand’s vision and aspirations.
Selected Works
STVZ Road Cycling TeamBrand & Visual Identity
Pura FruttaBrand, Visual Identity & Packaging
MobuLogotype & Visual Identity
CatecorpBrand & Visual Identity
Dirtybird Campout Music Festival 2019Brand & Visual Identity
Dirtybird Campout Music Festival 2021Brand & Visual Identity
Dirtybird BBQ Music FestivalBrand & Visual Identity
Adobe Live's Jump FestivalBrand Strategy & Design
Color System for GMMK Pro Keyboard & AccessoriesColor Design for Products
Cric Crac SnacksBrand, Visual Identity & Packaging Design
Glorious PackagingPackaging Design
The Glorious IconBrand Strategy & Design
Adobe Live's Sham SodaBrand & Packaging Design
Press Inquiries
press@studiopicante.com
Job Opportunities
jobs@studiopicante.com
All content on this website is the exclusive property of Studio Picante ©. Any reproduction, use, or modification of these materials is prohibited unless authorized through a written agreement. Studio Picante ©2024. All rights reserved.