ADOBE LIVE'S SHAM SODA

___ Brand & Packaging Design

Sham! is a conceptual soda brand developed during an Adobe Live show by Chris as a guest designer and hosted by the talented Kristine Arth. This engaging three-session series is filled with insights and laughter, showcasing the entire creative journey from initial sketches to the final packaging design.

The name "Sham!" humorously plays on the concept of artificial beverages. The soda features the flavor of pitaya, or dragon fruit, but the brand focuses on celebrating the fun of being 'fake.' The handmade script logotype captures a lively and expressive vibe, while the color palette—white, pink, green, and black—draws inspiration from the fruit. For the can design, we emphasize the logotype with a dot texture reminiscent of the fruit's seeds, and we chose a trendy silver white finish instead of plain white, enhancing its modern appeal.

Adobe Live is a platform that brings together creatives from various fields to share their processes and inspire others. Through live demonstrations, discussions, and Q&A sessions, participants gain valuable insights into the design world.

Client: Adobe
Industry: Soft Soda
Region: California, United States
studiopicante_projects_sham_2
studiopicante_projects_sham_7
studiopicante_projects_sham_6
studiopicante_projects_sham_4
studiopicante_projects_sham_5
studiopicante_projects_sham_1
studiopicante_projects_sham_8
studiopicante_projects_sham_13
studiopicante_projects_sham_19
studiopicante_projects_sham_15
studiopicante_projects_sham_16
studiopicante_projects_sham_11
studio_picante_skull

Selected Works

Lettering LogosLogo Design

STVZ Road Cycling TeamBrand & Visual Identity

Pura FruttaBrand, Visual Identity & Packaging

MobuLogotype & Visual Identity

CatecorpBrand & Visual Identity

Dirtybird Campout Music Festival 2019Brand & Visual Identity

Dirtybird Campout Music Festival 2021Brand & Visual Identity

Dirtybird BBQ Music FestivalBrand & Visual Identity

Adobe Live's Jump FestivalBrand Strategy & Design

Cric Crac SnacksBrand, Visual Identity & Packaging Design

Glorious PackagingPackaging Design

The Glorious IconBrand Strategy & Design

studiopicante_wordmark

Let’s set up a discovery call and take your brand & product to the next level

United States
Sacramento, California
hello@studiopicante.com

LATAM
Buenos Aires, Argentina
hola@studiopicante.com

Job Opportunities
jobs@studiopicante.com

All content on this website is the exclusive property of Studio Picante ©. Any reproduction, use, or modification of these materials is prohibited unless authorized through a written agreement. Studio Picante ©2024. All rights reserved.