STVZ ROAD CYCLING TEAM

___ Logotype & Visual Identity

STVZ Cycling Training Team, led by the accomplished Argentine cyclist Enrique Estevez, is a racing and recreational road cycling team based in Buenos Aires. Enrique brings a wealth of experience, with top placements in Argentina’s competitive road cycling circuit, including two-time victories at the renowned Gran Fondo de 7 Lagos in Patagonia and multiple wins in national Grand Prix competitions. His dedication and resilience make him an inspiring figure for cyclists at all levels, embodying the commitment that drives the team’s spirit.

Studio Picante partnered with STVZ to develop a bold visual identity that resonates with the team’s passion for speed, teamwork, and inclusivity. The logotype draws inspiration from classic heavy-metal bands, symbolizing strength and grit—qualities that echo the intensity of competitive cycling. For the team’s jersey, we designed patterns that subtly incorporate the concepts of a peloton and sprint finishes, visually capturing the collective energy and rhythm of group rides.

In addition to the jerseys, we created a playful set of stickers with insider jokes and motivational messages, like the team mantra “Less Instagram, More Miles.” These elements enhance the team’s identity, celebrating both the serious and lighthearted aspects of cycling culture.

Client: STVZ Cycling Team
Industry: Cycling
Region: Buenos Aires, Argentina
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