DIRTYBIRD CAMPOUT MUSIC FESTIVAL 2021

___ Visual Identity

Dirtybird Campout, founded by Claude VonStroke, launched in 2015 and has since grown into an iconic festival that blends house, techno, and bass music with a nostalgic summer camp vibe. Typically held in California and expanding to Florida, the Campout draws thousands of attendees who come for a unique blend of music and activities, from talent shows to tug-of-war. Known for its community-driven energy and playful spirit, the festival has featured artists like Justin Martin, Shiba San, and Walker & Royce. The 2021 event, celebrated in Modesto Reservoir, CA, continued this tradition, uniting music lovers with themed games and immersive experiences, making it one of the most beloved events in the U.S.

Studio Picante took on the exciting challenge of shaping Dirtybird Campout’s brand strategy and visual identity, amplifying the festival’s vibrant personality and immersive experience. Each year, the festival’s color scheme reflects the past year’s Dirtybird Games, where attendees form four spirited teams—Orange, Purple, Red, and Green—and compete for the win. For this edition, purple was the chosen hue, inspiring a bold, playful color direction across all festival materials.

Our comprehensive design package featured a custom typeface made exclusively for Dirtybird Records, alongside over 200 quirky doodle illustrations capturing the festival’s eclectic energy. We meticulously crafted essential signage, marketing campaigns, and branding assets to ensure every detail felt unified, from immersive directional signage to eye-catching apparel. This tailored design experience helped celebrate Dirtybird Campout as an unparalleled festival space, where fans connect over music, community, and Dirtybird’s one-of-a-kind creative culture.

Client: Dirtybird Records
Industry: Music Festival
Region: California, United States
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